St Lucia targets Caribbean market with 'Bubblecation' campaign
The St Lucia Tourism Authority is highlighting a new promotion aimed at attracting travellers from within the Caribbean region to St Lucia.
"The Caribbean’s leading destination marketing brand, Caribcation, has just introduced its latest marketing campaign, 'Bubblecation'. Travellers from countries within the designated Travel Bubble can reconnect with family and friends or enjoy a romantic getaway in Saint Lucia," the authority noted.
The Bubble Countries approved by St Lucia's Department of Health and Wellness include Antigua, Barbuda, Aruba, Anguilla, The Bahamas, Barbados, Bermuda, Bonaire, The British Virgin Islands, Curaçao, Dominica, Grenada, Guyana, Jamaica, Montserrat, Saint Barthelemy, Saint Kitts and Nevis, Saint Martin, Saint Vincent and the Grenadines, Trinidad and Tobago and Turks and Caicos.
Visitors within the Bubble Countries with a travel history from these areas in the last 21 days will be exempt from quarantine. However, they are required to obtain a polymerase chain-reaction (PCR) negative test result no more than seven days prior to the date of travel. They will be subject to mandatory screening on arrival. Bubble Visitors are also subject to all applicable on-island protocols including testing, quarantine and isolation where necessary.
“We look forward to welcoming back our Caribbean brothers and sisters through Bubblecation, which for us would be a wonderful avenue to again share our common cultures and friendship. The important Caribbean market welcomes well over 85,000 visitors annually and with the commencement of commercial flights within the region we anticipate a positive growth trajectory,” said Christopher Gustave, marketing manager for Caribbean and Events.
Additionally, visitors can utilize www.caribcation.org to assist in direct bookings of their accommodation at a wide variety of authentic community properties which include villas, Airbnb properties and small hotels.
Airlines around the region including Caribbean Airlines, One Caribbean, Air Antilles, and Inter Caribbean have committed to serving the region. Travellers should check with the airlines for flight schedules.
With the scheduled resumption of regional aviation services in the weeks ahead, Caribcation is expected to work with approved sector operators including accommodation properties, car rentals, restaurants, tour operators, shopping centers, taxi associations, yachting and water-based adventure tour providers to create a safe visitor experience.